Jump-start your conference experience by attending these interactive workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.
Choose A or B or BOTH for Maximum Value and Learning
9:00 a.m. to 12:00 p.m.
MORNING PRE-CONFERENCE WORKSHOP A
Registration and continental breakfast will begin at 8:30 a.m.
for the morning workshop attendees.
Social Media Boot Camp And Twitter 101:
Learning The Tools And Understanding Which Ones Are Best For Effectively Hitting Your Target Audiences
Did you know that social networking and blogs are the 4th most popular activity online – ahead of personal email? How about that the fastest growing demographic within all social media platforms are between the ages of 35-49 (more than 11 million)?
The entire social media landscape continues to change and evolve at such a rapid pace. Often we're not sure if we should be participating and if so, which platforms should we utilize? Blogging, Facebook, LinkedIn, Twitter, etc.?! The first half of this session will uncover each of these platforms and how each of them can be used effectively for your organization. We will also explore which of these tools will work best for your communications plan.
The second portion of this workshop will explore Twitter. This hands-on, learn-by-doing session will simplify and demystify Twitter for first-time users and will show you how Twitter can be a valuable tool in your organization's arsenal.
In a comfortable setting, we will ask you to bring your laptop or watch the Twitterverse on our projected screen. You will see how easy it is to become a "Tweep" and get connected to other "Tweeps" through your own "tweets."
Specifically, during this session, we will:
1. Review the current state of "Social Media"
- What is Social Media?
- Common Misconceptions About Social Media
- Current Trends in Social Media
- The tools necessary to create your own social media strategy for yourself or your organization
2. Define Twitter and establish your Twitter rules to help you meet
3. Get started! – A look at the Twitter basics:
your organization's objectives
- Creating your Twitter profile
- "Followers" vs. "Following"
- Searching for other Tweeps
- The Basics of Tweeting
- Other Useful Twitter Websites & Applications
- Using special Twitter functions such as hash tags, events and chats or parties
- Staying on top of media organizations and groups on Twitter
4. Provide tips for effective time management on Twitter
This workshop is designed for social media beginners and those who have jumped into the various platforms without much direction. You will leave with new knowledge and the tools necessary to become an active and engaged Twitter user, along with providing you with measurement tips to be certain you are hitting your targets.
WORKSHOP LEADERS: Matt Batt, President, CEO and Founder of Pipeline Media Relations, has spent the past 10 years bringing "relationships" back to the media relations profession working for both corporations and agencies. Most recently, Matt has worked exclusively with the national business and consumer media regularly landing clients in outlets such as Associated Press, BusinessWeek, CBS Radio, The Early Show, Fortune, Good Morning America, Inc., Oprah & Friends, Today Show, USA Today, USA Weekend and The Wall Street Journal. Matt has worked with clients throughout a wide variety of industries including consumer, financial services, franchise and technology.
Michelle Damico, Vice President, Pipeline Media Relations, has high-level experience in state and local government and journalism. Most recently, as Senior Manager of Communications at the Illinois Tollway, her aggressive PR helped secure editorial, legislative and public support for the $6.3 billion Congestion-Relief Plan to rebuild and widen the Tollway system. Approval of the plan validated Tollway messages demonstrating reforms and fiscal accountability. Damico’s government work also includes marketing/communications management positions for Mayor Richard M. Daley, Chicago Park District and as the first director of Chicago's Web site www.cityofchicago.org.