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The Advanced Learning Institute invites you to join this
updated training in our popular social media series...

Rave Review from a Past A.L.I. Government TRAINING Attendee:
"The conference was well worth my time, providing me with networking opportunities and numerous social media platforms and projects."
C. Cassel, Public Affairs Specialist
U.S. Fish & Wildlife Service

Register Now
WHAT YOU WILL LEARN:   Speaking Organizations:

Attend this training to hear practical advice from other government agencies and nonprofit organizatons who are using social media tools to improve their efficiency of service delivery, increase awareness, and engage their audiences. You’ll leave with tools, tips and strategies for:

  As technology advances, organizations have learned to adapt simple yet very effective ways to control the ever-changing social media space. Hear practical advice, firsthand, on how to engage your audiences by using a variety of social media channels from leading government agencies and nonprofit organizations, including:
  • Operating social media tools within the boundaries of restrictions and firewalls
  • Communicating effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, LinkedIn, Foursquare, QR codes, and much more
  • Delivering the information that your target audiences want, when they want it, via the channel they prefer
  • Creating Web 2.0 policies and guidelines
  • Developing a new media (blogging, Twitter, podcasting, wikis, social networks, mobile applications, etc.) strategy to drive performance-based communications
  • Leveraging satisfaction analytics to guide resource allocation decisions and make organizational improvements
  • Improving the use of technology to develop better service delivery
  • Establishing and empowering brand ambassadors by pushing the message out as well as pulling information in
  • Maximizing awareness of your organization's mission to the public
  • Enabling conversation and collaboration
  • Ensuring consistent interaction and information is maintained across all channels
  • Understanding the role of informed citizenry in government
  • Integrating social media tools into your external communications practices
  • Balancing security and open communication successfully
  • Utilizing social networking tools as sources of information that the public can use and trust

Collaborate Using the Training Wiki:

Prior to the training, all participants
will be invited to expand their
networks, view electronic copies of presentation materials and continue their conversations post-training --- a secure online workspace providing speaker materials, additional resources and an opportunity for you to keep in touch and collaborate with your colleagues after the event.

Presented By A.L.I.


Flagstaff Convention and Visitors Bureau

Finnish Safety and Chemicals Agency

U.S. Department of Transportation

Independent Community Bankers of America

Kentuckiana Regional Planning and Development Agency

Genome Alberta

Beekeeper Group

National Association of Social Workers

U.S. Army

Association for Professionals in Infection Control and Epidemiology

Global Healthy Living Foundation

Interactive Advertising Bureau

Howard University School of Law

U.S. Merit Systems Protection Board

Georgia Chamber of Commerce


Insurance Information Institute

National Archives and Records Administration

American Association of Pharmaceutical Scientists

Wyoming Military Department

The American College of Chest Physicians

Word of Mouth Marketing Association

The California State University

City of Boulder, Colorado

Aircraft Owners and Pilots Association

U.S. Centers for Disease Control and Prevention

USA Rice Federation

Centers for Community Mobilization and Transformation

NIC, Inc.

State and Federal Communications, Inc.

Wilmington University

Riva Solutions Inc.

Supporting Organizations:


Federal Communicators Network CEPL


Several agencies are making dramatic strides in developing approaches and systems that work for them in their engagement efforts. Social media has opened up new ways for organizations to interact with the public and the periodic sharing of these experiences and "best practices" is an important element of this evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”

Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly-interactive workshops:

Monday, Sept. 16, 2013:

Thursday, Sept. 19, 2013:
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