Jump-start your training experience by attending these interactive, practical workshops and embrace the promise of social media. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common sense approach to understanding social initiatives that will enhance your understanding of the informative, case study presentations throughout the training.
*** Choose A or B or BOTH for Maximum Value and Learning ***
8:30 a.m. to 11:30 a.m.
PRE-CONFERENCE MORNING WORKSHOP A
Registration and continental breakfast will begin at 8:00 a.m.
for the morning workshop attendees.
Social Media 101: Popular Social Media Tools - What They Are And How
To Use Them To Maximize Your Communication Effectiveness
This workshop is designed to move you from timid curiosity about social media to confident champion. Yes, it will cover the basic terms and definitions but most importantly, it’ll give you the basis for understanding the structural characteristics of this new media form.
We'll discuss the top social networks and how your agency should be using them to communicate. You'll also leave will several new tools in your social media arsenal, from cross-platform publishing to monitoring and measurement.
Bringing along your laptop, iPad or smartphone is suggested but not mandatory for this interactive session -- we’ll get as hands-on as possible. Come prepared to get involved as key concepts will be illustrated through interactive group exercises. The objective of this must-attend workshop is to deliver a session that positions you to get the most out of the remainder of the conference.
Specifically, we will discuss how your organization can:
- Utilize the top social networks for communication, marketing, and customer service
- Leverage technology to engage and collaborate with stakeholders
- Empower existing supporters to spread your message within their own networks
WORKSHOP LEADER: Hillary Hartley is the Director of Integrated Marketing at NCI, Inc. In her current role, Hillary oversees NICís Web design, usability and social media programs. She is a frequent speaker on social networking trends and Web 2.0 best practices for government.