|12:30 p.m. to 3:30 p.m.
PRE-SEMINAR AFTERNOON WORKSHOP B
Refreshments will be provided during this session.
How To Assemble A Best-In-Class Internal
Communications Strategy: A Step-by-Step Process
Are you trying to move beyond a tactical communications model? Shifting priorities? Undergoing significant organizational change? Unsure where to start?
These are common struggles faced by both beginning practitioners and seasoned veterans alike. Prepare yourself to meet the changing needs or your organization by learning how to assemble a best-in-class internal communications strategy that can evolve with the business.
This session will share The ROC Group’s methodology for successful internal communications, built on over 30 years of consulting with Fortune 500 companies. The session will begin with you sharing your own challenges, and will provide a step-by-step process for you to begin building your own strategy.
During this unique workshop, you will:
WORKSHOP LEADERS: Jan Burnham is a co-founder and President of the ROC Group. For over 30 years, she has helped clients develop and implement communication strategies to engage employees, leadership and other stakeholders. Jan’s particular expertise is blending creative marketing and behavior change strategies on complex engagement campaigns. Her assignments have covered communicating broad-scale corporate transformation; mergers and acquisitions; LEAN Six Sigma; healthcare, wellness and retirement; and upheavals in technology, finance, human resources and manufacturing.
- Complete an assessment to better understand how your organization deals with change
- Learn about barriers and triggers for change, engagement strategies, and how to identify the gaps in your current communication plans
- Understand how neuromarketing techniques can lead to desired outcomes
- Brainstorm fun and creative ways to communicate
- Begin assembling a customized strategy for your specific change management project
Jan’s clients have included Abbott, Bausch & Lomb, Boeing, CF Industries, Dover, Kraft Foods, Microsoft, Reynolds American, United Healthcare and US Foods. Her work has won dozens of Gold Quill and other awards. She also is a frequent speaker on effective communication strategies and has served as a guest lecturer on change communications at the Annenberg School for Communication at USC.
Before founding the ROC Group in 1998, Jan was a Principal with both Towers Perrin and PricewaterhouseCoopers. She holds a BA in English from Carleton College.
Emily Parker is a Consultant with the ROC Group. She helps clients strategize, evaluate and deliver communication solutions to engage employees, leadership and other stakeholders.
Emily’s particular expertise is driving results through creative communication strategies. Through nearly 10 years of experience in corporate communications, she has been responsible for developing and managing the implementation of campaigns for human resources, business strategy and diversity and inclusion. Her particular focus includes: implementing social media channels and intranets; senior leader communications support; communicating mergers and acquisitions; diversity and inclusion; healthcare, wellness and retirement.
Emily’s clients have included Arthur J. Gallagher & Co., Huntington Bankshares, Sallie Mae and US Foods. Her work has won several MarCom Awards. Before joining ROC Group, she was a Senior Manager of Communications at Jones Lang LaSalle. She holds a BA in Interpersonal Communications from Wheaton College, and an MA in Organizational Communications from Northern Illinois University.