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Don't Miss The 10TH Updated Program Packed With Proven Strategies To Help Your Government Agency Revitalize
Its Internal Communications

Rave Review from a Past Communications Conference Attendee:
"I appreciated speakers who acknowledged continued value of traditional
media and how to mesh them together."

C. Heck, Public Affairs Officer

Register Now
WHAT YOU WILL LEARN:   Speaking Organizations:
Strategic internal communications impacts your organization's effectiveness dramatically – now more than ever! Attend this conference to discover actionable tools and breakthrough strategies to help you leverage the power of social media and traditional communications to forge stronger employee engagement, drive bottom-line results, and prove your worth, including:   Hear from these leading agency representatives and experts how to transform the role of internal communications to one that adds value and drives change to achieve results, with practical lessons learned from:
  • Integrating social media tools with your traditional communicates to reach your employees more efficiently and effectively
  • Motivating employees at all levels of your organization to be committed to and carry out your strategy in their day-to-day jobs
  • Creating a social media (Facebook, Twitter, Wikis, YouTube, etc.) strategy to drive performance-based communications
  • Measuring the impact communications has on relevant performance measures such as quality, service and cost
  • Developing a tighter focus on the metrics that matter to your employees and your organization
  • Closing the gap between the ability to develop and communicate strategies and the ability to execute strategies
  • Transforming your day-to-day operations to make them more results oriented
  • Incorporating social media technologies into your existing communications plans to maximize results
  • Engaging senior leadership to ensure they are consistently modeling messages and leading the charge – including using social media tools to connect with employees
  • Overcoming the limitations of tools and tactics when implementing your strategy
  • Determining the right metrics for key strategies and deliverables
  • Focusing your message to cut through the clutter and deliver your key message effectively
  • Implementing an employee engagement campaign as a business asset to positively affect the bottom line
  • Developing an effective social media strategy and measuring your results
  • Identifying internal champions across multiple departments and company functions
  • Involving the right partners (Communications, HR, Marketing, Operations, etc.) across your organization to engage employees and drive results
  • Using leadership communication to build employee trust and engagement
  • Increasing value of your communications strategy on a reduced budget
  • Overcoming the limitations of tools and tactics when implementing your strategy
  • Developing an internal branding campaign-- communicating to your employees to build your brand, change their behavior and impact your organization's bottom line
  • Engaging employees at all levels by connecting them to your organization's goals and strategic plan for the future
Presented By A.L.I.

All attendees will be invited to
expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity
to collaborate and keep in touch
with your colleagues after the
event using this social media communication tool.


Transportation Security Administration

U.S. Government Printing Office

U.S. Army

National Institutes of Health

Centers for Disease Control and Prevention

Federal Reserve Bank of Atlanta

National Cancer Institute

U.S. Geological Survey

Federal Bureau of Investigation

Smithsonian Institution

Federal Aviation Administration

Genome Alberta

U.S. Navy Bureau of Medicine and Surgery


Widmeyer Communications

AboutFace Media Inc.


Adfero Group

Supporting Organizations:

Social Media ClubSocial Media ClubCCM Logo




Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this communications evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other communication professionals engaged in the "journey." Join your colleagues now to learn how to use strategic internal communications to engage your employees, drive performance and add value.
Choose From Four Workshops For Ultimate Value And Learning!

Sign up for your choice of these highly-interactive and practical workshops
to focus on your individual needs:

Tuesday, May 1, 2012:

Friday, May 4, 2012:
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Interactive WorkshopsAgenda Day 1Agenda Day 2
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