Written by Rob Rosenberg, Springboard Brand & Creative Strategy Last year brought about many major shifts and conversations in the healthcare industry; from new national health plans to ongoing debates of repeal or reform of the Affordable Care Act. All of these have had an impact on healthcare marketing and most organizations are holding tight on any specific directions until
By now, we have all seen the articles, blog posts, and other content on consumer trends in healthcare marketing for 2018. From Artificial Intelligence and big data to value, there is no doubt the industry will continue to transform and consumer expectations and behavior will keep pace with the changes. And, while it’s tough to predict the future, there is
Those who tell stories rule the world thank you, Denise, @AboutFaceMedia Last week I had the honor of being the event chair for ALI’s Video Strategies for Employee Communications conference. It was great to be in San Francisco, where December is warmer than July. But what was more fun was being around other IC people who are passionate about video.
Written by Allan Steinmetz of Inward Strategic Consulting Have you ever wondered what motivates people these days? Bet you thought it was the golden carrot, right? But you are wrong – it’s being appreciated and recognized in a meaningful way If you want to improve your company’s bottom-line results, appreciating your employees is critical. Take it from Sam Walton, someone
By Tribe Inc. Every company has a good story to build on. Some may think they don’t, but when you dig deep into the process that resulted in your organization’s current level of success, you realize there are important moments people can relate to and empathize with. It’s these singular moments that bring uniqueness to your brand. Not promoting them
Written by Emma Hanley, Newsweaver Communications Specialist There is nothing more engaging than a great story teller and Rob Biesenbach knows all about it, especially the invaluable role storytelling can play in the world of internal communications today. Rob is a communication professional, an actor and very much in-demand speaker, and last month we collaborated on what turned out to
If you are a marketer and creating content is not a part of your tool belt, you might be behind the eight ball. Content creation while telling the real story behind your brand should become an integral part of your strategic marketing initiatives. With all the buzz around content in 2015, it seems that 2016 is the year of content
Written by Pinaki Kathiari, originally published on Local Wisdom’s blog, June 6, 2016. If you are a marketer and creating content is not a part of your tool belt, you might be behind the eight ball. Content creation while telling the real story behind your brand should become an integral part of your strategic marketing initiatives. With all the buzz
Written by Andrea Nazarian in Connected Companies Want better internal communications at your place of work? Start telling stories. Here are four ways to quickly bring your content to life with impact, variety, and colour. 1. Make publishing content easy You need to make publishing content simple and straightforward for everyone at your company. Your team needs to be able
In a world focused on shareable content, we struggle to find ways to make our stories stand out. What makes someone read what we write, watch our video and more important, remember it and engage others by retelling it? Great films clearly and dramatically illustrate the importance of memorable, shareable story content, a scene, a monologue or just a line.