Tag: poppulo

Jessica Stillman· April 16, 2018 How to Beat Boring: 3 Storytelling Secrets for Your Type of Organization   If you’re Google or Pfizer, it’s not hard to come up with stories for internal communications. After all, your employees are literally launching moonshot technologies and developing drugs that save millions of lives. But what if you sell machine parts, insurance, or

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Written by Georgina Bromwich Sometimes I wonder what language my clients are talking in. It sounds like English. And there are plenty of filler words that make sense. But then they throw in an abstract name for an internal project, a nifty abbreviation, or a lofty saying that sums up their brand’s essence. And when I ask them to ‘humor

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