Internal Communications

Creating Two-Way Communication with Front-line Staff

We recently conducted an online survey of communicators in the healthcare industry and found that 63% of those that responded named reaching non-desk employees and volunteers as their biggest challenge. If you work in the healthcare industry I’m sure that this isn’t a surprise. From nurses and laboratory technicians to emergency medical technicians and surgical

...Read Full Article

Why Open Rate is the Worst Possible Email Metric

Measurement and analytics are “in”, and measuring digital communications is easier than ever before.  Easy, however, doesn’t necessarily equate to accurate or actionable.  Much like the “hit rates” of early web analytics, email open rates simply don’t provide a lot of real value.  Let’s examine why. Why your email open rate is under 25% During

...Read Full Article

The Employee Experience: Developing an Employer Branding Strategy Plays An Important Role in the Employee Experience

As we come to the end of our Employee Experience series, we want to close on what we believe to be one of the most important components used to fuel the employee experience—Employer Branding. In today’s competitive marketplace, a company’s employer brand is an essential tool to attract and retain top talent. How Can Companies

...Read Full Article

The 4Ps integral to Employee Engagement

Philosophically, we know that engaging employees is important, but many of us don’t really know what Employee Engagement means and how to actually measure success. The definition I often used, and by which many employee engagement surveys measure, focus around if an employee STAYS with an organization; if an employee SAYS good things; and STRIVES to

...Read Full Article

The Five PR Opportunities Of Crisis: Crisis and opportunity: Two sides of the same coin

Written by: Jacqueline Strayer, New York University “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” – John F. Kennedy. When lecturing to my graduate students about crisis I use this quote to launch discussion of the subject. Why? Because we often focus on

...Read Full Article

Reaching a mobile workforce: Learn how Miami Children’s Health System’s used responsive design emails to let staff read newsletters on the go

About Miami Children’s Health System (MCHS) in South Florida is routinely ranked among the best children’s hospitals in the nation. They employ over 3,500 employees. Francis Forte, Employee Communications Specialist, is part of a central HR team that manages internal communications throughout the organization. Challenge Reaching MCHS’ diverse workforce is a big challenge. For example,

...Read Full Article

Build a Better Pizza (and the rest of the top 5 takeaways from my last ALI adventure)

 I think by now we all know I’m a big fan of ALI Conferences and last week in Nashville was no exception. This time I was thrilled to be a speaker at their “Social, Mobile and Video for Internal Communications” conference to bring some small pieces of wisdom on incorporating video into your internal communications

...Read Full Article
3rd Annual Strategic Internal Communications Conference

3 Simple Tips for Measuring Internal Communications

Written by: Emma Hanley, Newsweaver Communications Specialist Are you struggling to measuring internal communications? Or are you one of those beleaguered members of the 16% of corporate communicators that aren’t measuring at all? If the idea of trying to pull together data from your organizations intranet, ESN, email platform fills you with dread then rest

...Read Full Article
4 storytelling tips for better internal communications

4 storytelling tips for better internal communications

Written by Andrea Nazarian in Connected Companies Want better internal communications at your place of work? Start telling stories. Here are four ways to quickly bring your content to life with impact, variety, and colour. 1. Make publishing content easy You need to make publishing content simple and straightforward for everyone at your company. Your

...Read Full Article