Tag: crisis communications strategy

Every company, no matter the industry, deals with difficult problems and issues each day. Starbucks’ issue of racial profiling in one of their stores; Southwest’s emergency landing resulting in the death of a passenger; countless produce companies having issues with E. coli and Chili’s data breach, to name a few. No industry or organization is free from the risk of

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Written by Mike Hatcliffe, RockDove Solutions. Brands exist in what some describe as the ‘Age of Doubt’. Brand emergencies have increased in frequency. Crises occur more often. The escalation from troublesome issue to major threat evolves more quickly than ever. The new uncertain world for brands is explored by Brian Kelly, an experienced former CMO and, more recently, founder of

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Written by Mike Hattcliffe, RockDove Solutions. Thanks to the Wall Street Journal, we got a fascinating glimpse of the behind the scenes response at Southwest Airlines in the immediate aftermath of the terrifying and tragic incident on April 17th, 2018 when an engine failed causing the death of a female passenger and endangering the lives of the entire load of passengers

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Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. We see it often – a clever marketing campaign is

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