Brillance@Work — Speaking Authentically Delivers On Your Brand Promise

Brillance@Work — Speaking Authentically Delivers On Your Brand Promise

Written by: Peggy Bieniek,ABC, Starry Blue Brilliance

Your employees are your best advocates for business success. But you must carefully plan how to help them spread their love of your organization.

In “8 Steps to Turn Staffers into Online Brand Ambassadors,” Courtney Howell states that “when provided with proper training and the right tools, employees can add value to a company’s social media program by driving engagement online, amplifying branded content, and building valuable relationships with referral sources, potential partners and prospects.”

In my profile of internal communications consultant and author Paul Barton, ABC, he explained that, “the tone you use to communicate to employees can have a powerful effect on employee perceptions, attitudes and behaviors. Digital Age employees need communications that speak to them in an authentic voice and communications that treat them like valued business partners.”

Learn how to inspire your employees to deliver on your brand promise as Paul Barton, ABC presents “Finding the Voice of Your Organization’s Brand” at the Strategic Internal Branding Conference, April 19-21 in Scottsdale, Arizona.

This mini-workshop will include real examples and proven practical approaches used in a variety of organizational cultures in multiple industries. During this session, you’ll discover how to:

  • Find the right branded tone for your organization
  • Develop the supporting tools you need to enhance employee engagement and drive desired brand behavior
  • Build your brand from the inside-out powerfully and simply with the Voice of the Brand

Register for the Strategic Internal Branding Conference. Together we’ll learn about using authentic internal branding communications to create brand champions, build culture and engage employees to live and deliver on the brand promise.

Since I’m a conference supporter, just mention Starry Blue Brilliance when you register to receive a $200 discount.

Please share this information with your networks using #ALI_IntBranding.


Paul Barton, Principal Consultant, Paul Barton Communications LLCPaul Barton, ABC is Principal Consultant, Paul Barton Communications LLC. He’s been passionate about connecting the minds of organizational leaders with the hearts of employees for more than 20 years.

After a successful career at six fast-growing brands including PetSmart and Hawaiian Airlines, Paul authored a book entitled Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Resultsand he launched his own consulting firm.

He’s a frequent speaker and workshop presenter on the topics of crisis communication, internal communication, and HR communication strategies. Paul also teaches courses in public speaking and business communication as an adjunct faculty member.

Paul is a long-time member of the International Association of Business Communicators (IABC) and has earned the association’s Accredited Business Communicator (ABC) designation.

Read the full interview.

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