Warren Zenna helps marketers define their mobile roadmap across devices, media, platforms and integration with their broader marketing efforts. As a pioneer in the mobile space, he has helped establish best practices for this new medium for clients including P&G, Novartis, AstraZeneca, Citibank, and Microsoft. He was Vice President of Mobile Strategy at Phonevalley, the mobile arm of Publicis Groupe, covering mobile asset development , strategic consulting, market research, business development and post-campaign analytics.
- Company:Zenna Consulting
- Job Title:President