Toby Ward

The founder and CEO of Prescient Digital Media, Toby is an internationally recognized and acclaimed expert in the areas of communications, enterprise technology, intranets, and social media. A specialist in web and intranet planning and measurement, Toby has led his company to many awards in recent years including an illustrious Webby Award.

A broadcast journalist turned consultant, Toby founded and launched Prescient in early 2001.

A recognized North American expert on effective web planning, communication, benchmarking and best practice measurement (ROI), Toby is the author of Finding ROI, a leading study conducted on intranet Return on Investment that included participants such as KPMG, Scotiabank, Volvo, Shell, Royal Bank, New York Life, HP and others. Leading companies such as the New York Times, Intel, PBS, the Bank of Canada and many others have bought his white paper that has been read by thousands.

Toby is a popular speaker across North America at conferences by the Conference Board, IQPC, IABC, Ragan, and others. He is also a regular blogger at IntranetBlog, GetStrategic,, and

Under him Prescient Digital Media and their clients have won more than 15 awards from many organizations including the International Association of Business Communicators, Canadian Public Relations Society, a the 2004 Webby Award for Best Government + Law Website on the Internet (for

  • Company:Prescient Digital Media & Social Business Interactive
  • Job Title:CEO
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