Shwen was most recently Chief Digital Officer at Chandler Chicco Companies and, before that, was VP of Digital Health at Edelman (NYC).
Shwen’s experience was forged on the “client-side” of pharma marketing, including leading Digital Strategy and Social Media for Vertex Pharmaceuticals during it’s commercialization. During his pharma tenure, he contributed to the launch of over 3 Rx brands.
Shwen is heavily involved in healthcare and social media. He founded the Social Health Summit (SXSH), which led to the adoption of a health track at South by Southwest (SXSW) and has run the Social Health Startup Bootcamp since 2012. He also founded PharmaFresh.TV, Med 2.0 Blog, Social Pharmer Network, and is a prolific Twitterer.
He also speaks regularly at industry events and has co/chaired Digital Pharma East since 2009. He sits on advisory boards for: Google (Healthcare), SXSW Health Track, Smart Patients, BlogHer (Healthminder Day), Digital Health Coalition, and Medical, Marketing and Media.
- Company:Digitas Health
- Job Title:VP/Group Director of Social Strategy
- September 17, 2014, 8:00 am
Workshop A: Social Media Marketing: From Strategy To Optimization – DIGITAS HEALTH & MINT COLLECTIVE, LLCSocial Media & Multi-Channel Marketing For Pharma
- September 18, 2014, 8:30 am
Chairperson’s Welcome & Speed Networking: Get To Know Your Fellow Attendees And Their Social Media And Marketing Challenges – DIGITAS HEALTH & MINT COLLECTIVE, LLCSocial Media & Multi-Channel Marketing For Pharma
- September 19, 2014, 3:15 pm
Chairperson’s Recap and Close of General Sessions: Key Takeaways To Do When You Get Back To The OfficeSocial Media & Multi-Channel Marketing For Pharma