Lonnie Ross

Lonnie Ross is manager of Internal Communications for DTE Energy, Michigan’s largest gas and electric utility with 10,000 employees. Over the past three years she has redesigned her team to move from a more traditional role reporting company news, to one that is focused on managing meaning and driving outcomes. The “Know, Feel, Do” methodology her team uses to drive results was recognized in 2013 by the International Association of Business Communicators with a prestigious Gold Quill award.

Lonnie has more than 30 years experience managing corporate communications for Fortune 500 companies. She has undergraduate degrees in Creative Writing and Journalism from Bowling Green State University, and a master degree in Journalism from Michigan State University. She is the author of “Stop Searching: Happiness is Inside You.” Lonnie has two grown sons and a crazy dog. She lives on a lake and spends her summer on a paddle board.


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