Kat Drum

Kat has an enviable 15+ year track record in brand development, activation and social media strategies for Fortune 500 brands.

Kat is credited for the development of first-ever employer brand and social media programs at Starbucks Coffee Company and BlackBerry.  Today, Kat is leading the way at Expedia, Inc. and integrating, Branding, Social Media and Public Relations to share to current and future employees about working at Expedia, Inc. Kat’s belief is that the qualities that distinguish an organization already exist.  She sees her role as defining those differences and expressing them in a way that connects with colleagues, candidates and customers. The promise must be based on truth and the more clearly you convey the reality of the working experience the more of the right people with join – and stay. She creates an authentic promise aligned to the organizations’ vision and strategy and ensures that the promise meets the reality at every touch point in the talent management lifecycle of an employee, from pre-hire to retire.

Kat is known for being an innovative thought leader in the employment brand and a pioneer in Social Media since 2008.  She is a well-known industry speaker for ERE, Linkedin, Ragan, IABC, Mrecruitcamp, Universum and SMA.

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