For over thirty years, Jonathan Copulsky has worked with the world’s best known brands on their most challenging sales and marketing issues. He has helped organizations assess their brand value propositions and market positioning, design their “go to market” strategies, revise their channel strategies, create new market-based segmentation frameworks, establish analytically-based customer loyalty programs, revamp their sales forces, call centers, and database marketing efforts, re-think their service operations to take advantage of new technology-enabled capabilities, and integrate customer-facing organizations forces in conjunction with mergers and acquisitions.
In addition to his client work, Jonathan serves as Deloitte’s Chief Brand, Content, and Digital Officer. In this role, he helps Deloitte’s US businesses create iconic brands that communicate and deliver Deloitte’s unique attributes of leadership, trust and confidence. He is also responsible for Deloitte’s sponsorship marketing, which includes Deloitte’s signature relationship with the United States Olympic Committee.
Jonathan speaks and writes frequently on issues related to sales and marketing strategy. His critically acclaimed book, “Brand Resilience: Managing Risk and Recovery in a High-Speed World,” was published by Palgrave Macmillan in May 2011. The book identifies the strategies and tactics that senior executives can employ to prevent their brands from falling prey to deliberate and inadvertent acts of brand sabotage.
Immediately, prior to joining Deloitte, Jonathan was the Chief Marketing and Sales Officer and member of the executive committee at CCH, a NYSE professional publishing and software company.
Jonathan has volunteered or served as a board member for Chicago Area Runners Association, Chicago Public Media, Chicago Community Trust, WTTW, the Chicago International Film Festival, Northlight Theatre, CityYear Chicago, the Field Museum, the Illinois State Board of Education, Chicago 2016, and the Metropolitan Planning Council.
Jonathan holds a BA from Haverford College and an MBA from Stanford University.
- Company:Deloitte Consulting LLP
- Job Title:Principal