Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior.
As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies to support a big picture approach to how the digital landscape has changed the nature of work, business, and the human condition. As President of Experiences Unlimited in New York, he develops digital marketing strategies and campaigns to improve organizational performance, leveraging a track record in Marketing Ideation, Social Media, Branded Entertainment, Gamification, and emerging media and platforms expertise.
Known as the original pioneer of games as a media platform, Jim has put over 8 million advergames into play including first-ever game-based campaigns for General Mills, Coca-Cola, The GAP, AXA Equitable Goldman Sachs, and Johnson & Johnson. He is a thought leader on Gamification – using game mechanics to motivate people, engage audiences and solve problems.
Jim has been featured in BusinessWeek, Forbes, The New York Times and CBS News regarding digital brand experiences and is a columnist for TheCMOSite.com and ERE.net. He has a BA in Semiotics from Brown University.
- Company:Experiences Unlimited
- Job Title:Enterprise Gamification Forum Chair, President