Janelle Logan is Spectrum Health’s director of community engagement. In this role, Janelle develops key relationships in the digital space and within the communities Spectrum Health serves.
Through the system’s corporate social responsibility (CSR) campaign, Janelle builds powerful community events amplified over the system’s digital networks. In fact, breast cancer events organized by Janelle last year received honorable mentions in the categories of ‘Best CSR Event’ and ‘Best Public Health/Safety Initiative’ in Ragan/PR Daily’s 2013 CSR Awards.
Janelle drives engagement with patients and customers through social media, digital marketing, community events and sponsorships. Key to maximizing these relationships is harvesting stakeholder insights, which Janelle gleans from a private online research community and numerous offline studies.
Under her leadership, Spectrum Health has been ranked in the top 20 most social friendly hospitals and has received a number of awards including “Best Use of Social Media” by Ragan Communications and MedSeek’s eHealth Excellence Award. Janelle also blogs about living with multiple sclerosis (MS) at My Invisible Life.
- Company:Spectrum Health
- Job Title:Director of Community Engagement