Insatiable curiosity. A no-holds-barred approach to finding the right answers. And a genuine love for all things branded.
It’s the perfect combination for helping brands find their future—and exactly the mix that Enshalla brings to the table every day as our executive director of consumer products. With experience that’s taken her from New York to London to Istanbul, and a point of view developed through engagements from packaged goods to retail banking, Enshalla is responsible for leading the charge for consumer brands here at FutureBrand. She currently leads our engagements with AB InBev, Sabra-Obela and MapQuest.
Before joining us, Enshalla served as Senior Director of Brand Strategy at Siegel+Gale, where she oversaw comprehensive naming, brand strategy, architecture and identity programs for clients including P&G, American Express, The Wall Street Journal and Carter’s.
Enshalla received her introduction to the branding agency world as director in the consumer practice of Vivaldi Partners, where she developed portfolio and product level strategies for Frito-Lay, Assurant Health, and Absolut Vodka. Prior, she worked on the global marketing team at Avon, touching heritage brands such as Skin-so-soft and expanding Avon’s operations in Turkey.
Enshalla earned her BA in History from the University of Pennsylvania, and her MBA from Harvard Business School. When not at work, Enshalla has two young boys and a husband who keep her busy.
- Job Title: Executive Director, Consumer Products
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