Dore Redfern is the director of internal communications for USAA, a financial services company for the military and their families. In her 12-year tenure at USAA she has managed the internal communication function, including message strategy and creative content development, channel management, executive communications and brand. Recently she was part of the team that launched a new brand and culture change efforts. Dore headed the communication plan.
Prior to USAA, Dore was a senior manager in Organizational Communications for PacifiCare Health Systems, a provider of health insurance; an editorial project manager in Marketing Communications for Ingram Micro, the world’s largest distributor of computer products; and manager of Employee Communications for Disneyland for nearly 12 years.
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