Known for her leadership, collaboration skills, Ms. Bona has 20 years of multichannel marketing, branding and digital engagement, content development and publishing experience. As an association marketing executive Ms. Bona
As Vice President of marketing for ICBA, Ms. Bona plans strategic marketing campaigns to support the association’s membership program, as well as manages the marketing programs for the association’s for-profit businesses. Prior to ICBA, Ms. Bona was the founder of One Orange Feather marketing, where she helped trade associations solve complex communications problems, set goals and achieve measurable results by creating sustainable marketing and communications strategies with quantifiable results. Prior to launching One Orange Feather, Ms. Bona was Vice President of Strategic Marketing for the Mortgage Bankers Association, where she spearheaded corporate branding and marketing strategy for all revenue divisions. Previously she was a consultant with McKinley Marketing Partners, where she led new product launches for pharmaceutical clients and developed tactical online marketing campaigns for Network Solutions.
As a new media publisher at CTIA, Ms. Bona developed the association’s online brand strategy and ran the publishing division. Prior to CTIA, Ms. Bona had a dual role as Vice President of Marketing and Communications at The Strategis Group, where she was responsible for the company’s global branding strategy, and as publisher for CommNOW.com, where she led the expansion of one of the first international online daily news companies. Ms. Bona manages the day to day business at One Orange Feather Inc., as well as its messaging, online brand presence and digital platform. She also manages the marketing consulting practice, where she audits clients’ existing strategies, sets goals then plans and executes integrated, multi-channel communications campaigns to targeted audiences.
Ms. Bona has a BA in Communications and Sociology from James Madison University and resides in Alexandria, VA., and Hedgesville, WV.
- Company:Independent Community Bankers of America (ICBA)
- Job Title:Vice President of Marketing