Allan has over 30 years of experience in marketing strategy, branding, change management, advertising and communications. During that time he has worked for Ford Motor Company, Accenture, AT&T’s Sterling Commerce, the US Postal Service, Ericsson, Pitney Bowes, Campbell’s Soup, Zurich Financial Insurance, McDonalds and Walmart in addition to several high-tech companies, start-ups and professional services firms.
Before establishing Inward Strategic Consulting, he was the Senior Vice President and Worldwide Director of Marketing for Arthur D. Little (ADL), a premium management consulting firm, where his responsibilities included overseeing the firm’s brand identity, business development, lead generation, advertising and internal and external communications. Prior to working at ADL, he was the Worldwide Director of Marketing and Communications for Andersen Consulting (now Accenture). Allan also served as Senior Vice President and Director of Marketing at Young and Rubicam for 10 years. In 2012, he was named one of the top twenty-five consultants in the United States by Consulting magazine.
Twitter: , @shteinman
- Company:Inward Strategic Consulting
- Job Title:Founder and CEO
July 15, 2014, 1:15 pm
Workshop C: Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company’s Goals–INWARD STRATEGIC CONSULTINGStrategic Internal Communications
August 5, 2014, 10:15 am
Workshop B: Implementing New Internal Branding Processes For Improved Employee Engagement & New Employee Behavior That Supports Your Company’s Goals – INWARD STRATEGIC CONSULTINGStrategic Employee Engagement & Internal Brand Activation