Workshop D: The Power Of Listening: Monitoring And Measuring Your Social Media Communication Channels Using The Latest Best Practice Tools – RIVA SOLUTIONS, INC

3:30pm – 5:30pm

This executive workshop will show you how to how to successfully monitor your social media channels and how to tie them back to your mission goals.
We will discuss a variety of issues such as:

  • Social media monitoring tools the federal government is currently using include HootSuite, SproutSocial, Radian6, Sysomos, among others
  • Examining how listening is key before engagement and why
  • Determining the types of channels that are used to monitor and metrics that are used to gather information
  • How to analyze online discussions
  • Determining next steps

WORKSHOP LEADER: Naveen Krishnamurthy, Chief Executive Officer, RIVA SOLUTIONS, INC