Workshop A: Social Media Marketing: From Strategy To Optimization – DIGITAS HEALTH & MINT COLLECTIVE, LLC

8:00am to 10:00am

Research and analysis is essential to develop and execute a social media strategy.

In this interactive workshop session, you will learn how to:

  • Identify insights that can be used to inform strategy development
  • Develop the components required for execution
  • Structure for success
  • Identify the metrics and measurements needed to track and refine the program

Don’t miss this chance to get all of your pharma social media questions answered in a unique small group environment from two leading experts.


Shwen Gwee, VP/Group Director of Social Strategy, DIGITAS HEALTH

Conference Chairperson

Marc Monseau, Managing Partner, MINT COLLECTIVE, LLC

Conference Chairperson