8:30am – 9:05am
Hear an overview of how the biopharma industry is currently leveraging social media for their corporate, unbranded and branded campaigns, as well as a review of popular social media platforms and the opportunities and challenges each present for the biopharma industry. Additionally, there will be a brief discussion around integrated digital strategy, where social media fits in, and how to measure effectiveness.
In this session, you will learn how to:
- Implement a digital landscape in your own organization and leverage social media as part of your corporate and marketing campaigns
- Dive deeper into the understanding of how to integrate and measure social media as part of your larger digital strategy
Shwen Gwee, VP/Group Director of Social Strategy DIGITAS HEALTH