Scientific Marvel Or Horrifying Monster – Understanding Your Audience’s Perspective On Communicating Sensitive Issues – NATIONAL ASSOCIATION OF GOVERNMENT COMMUNICATORS

Delivering bad news or communicating sensitive topics, if not done properly, can cause undue alarm or outright rejection. This session will give you a look into case studies where agencies needed to communicate negative issues to internal and external stakeholders. We will examine the lessons learned from the successes and missed opportunities of message strategies and tactics, including how to:

  • Effectively communicate bad news to people who are negatively impacted
  • Understand your audiences’ perspectives before deciding on message tactics
  • Analyze your audience and anticipate their reactions to your message
  • Involve key stakeholders, including adversaries as well as allies, in communication strategies

John Verrico, President
National Association of Government Communicators