Workshop A: Amplify Success By Engaging Your Employees: How To Use Video Content To Communicate, Connect And Motivate – ABOUTFACE MEDIA

8:00am – 10:00am

Regardless of the distribution channel, or channels, your using to communicate internally it provides your employees with easy access to a wealth of important communications and information. Learn why video should be your go-to source, to communicate, connect with and motivate your employees—and what goes into creating effective, efficient and engaging videos. Through case study examples, you’ll learn common obstacles faced when utilizing internal tools for video content distribution and how these obstacles can be overcome—and in some cases, recast as opportunities. In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches and useful tips to creating content that engages employees and keeps the door open to ongoing interaction, including how to:

  • Know the questions you should be asking before you create an ongoing online video content strategy
  • Explore best practices for developing compelling, audience-engaging content
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, measuring success and achieving acceptance
  • Apply these approaches to your specific content needs

Denise McKee, AboutFace Media