Mobilizing Patient Engagement: Smartphone: How Smartphone Apps Fit Into Your Digital Strategy – REBAR INTERACTIVE & MPROVE HEALTH

3:25pm – 4:00pm

Smartphones and mobile apps offer an unrivalled opportunity to improve patient engagement in order to drive improved outcomes.  This session will discuss lessons learned from award -winning app development programs. Learn how mobile apps can fit into your digital strategy and the key steps to ensure success, including:

  • Knowing the difference between a patient-centric design and a “pharma-centric” design
  • Easy ways to collect actual patient feedback about an app concept
  • How Pharma apps can stand out relative to other apps in the same disease
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  • “Can’t Miss” and “Must Avoid” aspects of app development
  • How smartphone apps fit into your digital strategy

Rahlyn Gossen, Principal


Jeff Lee, CEO