Managing Social Media Chatter in Clinical Research – A Joint Venture: “Speak Out, But Speak Smart” – ELI LILLY

9:15am – 9:50am

There has been little evidence that the industry has taken steps to understand the impact that social media presents to research, until now.  Come learn about the inspiration for and materialization of the industry’s first set of educational campaign aimed squarely at helping research participants to “Speak Out, But Speak Smart.” In this session, you will learn:

  •  The risks that unbridled social media brings to development
  • The patient drivers of social media engagement
  • Learn about the first steps in how to manage social media activity.

Joe Kim, Senior Advisor, Clinical Innovation, Eli Lilly