Magic in the Middle – The Power of Engaging Middle Managers to Transform Corporate Culture During Radical Change with Limited Resources – Vancouver Coastal Health

10:00 a.m. – 10:35 a.m.

Get 16,000-plus directors, managers and frontline employees enthusiastic about strategic goals in two months, with no additional budget. This was the challenge put to Vancouver Coastal Health’s Communications Department in July 2012.

It resulted in an employee engagement and communication campaign, which has yielded unprecedented success within this publicly-funded, highly unionized health care organization.

The environment at the time of campaign launch was one many communication and marketing professionals can relate to: Rapid change, dwindling resources, and an ever-growing list of corporate priorities yielding middle manager burnout and zero capacity for meaningful conversations about intangible “True North” goals.

And yet, six months post-launch, more than 90% of VCH’s directors, managers and frontline employees surveyed reported that they could see a connection between these goals – these pivotal strategic priorities that span financial management to direct patient care – and their day-to-day work.

Come hear how VCH’s communications team pulled off the seemingly impossible; what they learned along the way can help you transform employee and leader culture in your own organization.

Laurie Dawkins | Director, Corporate Communications, Vancouver Coastal Health