Leveraging Social Media to Turn Employees into Brand Activists – Weber Shandwick

3:30 p.m. – 4:05 p.m.

Social media makes organizations nervous, and with good reason. We’ve all seen what can happen when a single rogue employee goes global with some unsavory (and, often, untrue) information about his or her employer. Weber Shandwick and KRC Research have recently completed a new study on employees and social media, which indicates that up to 50% of employees are talking about their employers on social media – most without permission or clear guidelines about what they can say.

Obviously, this presents some risks, but we believe it also holds tremendous opportunity. When designed and managed properly, harnessing employees’ use of their personal social media channels to communicate about the company, its products and its culture can yield big results.

Using several client case examples, you will learn:

  • The essential elements to creating an employee advocacy program
  • How to leverage your employees and social media to recruit and retain talent, sell products and services, and protect and build your brands
  • How to put an “employee activist” program into practice


Dansby Evans | Senior Vice President, Weber Shandwick