Internal Brand Perceptions: The Importance on Creating an Integrated Organization – Provincial Health Services Authority

2:35 p.m. – 3:10 p.m.

As a large organization with many strong external brands that belong to one organization, the perceptions about internal branding is very important as the healthcare sector in BC transitions with new expectations and responsibilities from the BC Government.

This session will take a look at how internal brand perceptions can effect an organization’s integration strategy. You’ll also hear the strategies behind this government organization’s journey to drive change and better employee engagement in the process.


Theresa Kennedy | Interim Chief Communications Officer, Provincial Health Services Authority