Speak Loudly With Your Inside Voice — Build Culture, Drive Brand Involvement, And Support Your Business Goals – NORTHWESTERN MEMORIAL HEALTHCARE

Internal communicators unite — there has never been a more important time to focus on organizational storytelling as a way to help build culture, drive brand involvement and support business goals.

From one of the country’s top academic medical center hospitals — Northwestern Memorial Hospital in Chicago, IL — this interactive session will explores the strategic value of internal communications as seen through transformational changes from print to a multi-channel print. Including and in-depth understanding of how a digital environment will help you to increase opportunities for recognition, creatively support your organizational priorities and deliver business results.

This session will take you through one organization’s journey beyond words to discover high impact brand journalism with a special focus on video storytelling and multichannel messaging and promotion, providing you with the tools you need to return to your office and begin your own journey to creating a digital internal communications strategy, including how to:

  • Harness the power of video storytelling to drive and support brand and business goals
  • Adopt creative approaches to storytelling that can produce unexpected (positive) results for your organization
  • Demonstrate the value of visual storytelling as evidenced through relevant metrics that support your business goals and engagement

Bonita Brodt, Director of Communications, NORTHWESTERN MEMORIAL HEALTHCARE