Integrating Mobile Marketing Into Your Mix: What Can You Do To Get Noticed

It’s impossible to talk about the social landscape without bringing up Facebook. For mobile, Facebook can be incredibly important. For certain categories of apps (movies, tv, health, news, and others), connecting with Facebook drives a massive increase in revenue and engagement from users.

This session will share strategies to help you listen to your audience, including:

  • Real-time optimization, creating dynamic content, getting in-app feedback, leveraging analytics and adapting your architecture to increase virility
  • Building the app that your users want to use
  • Building brand loyalty: Leveraging social media and apps to join the conversation about your brand

Lindsay Rego, Expert Healthcare Consultant