How To Turn A Social Crisis Disaster Into An Effective Communication Response – DELL


From the worldwide responses to earthquakes, floods, tsunamis, many international and U.S. government officials, and key agencies now turn to social media and related technologies to prepare the public, to share information, and to connect people during all phases of a given crisis.

From the experiences of the American Red Cross and their effective use of social media, you will learn how to leverage the latest tools to drive better communication, engagement and avoid a crisis.

Also, you will learn how:

  • Healthcare organizations use social media to be “prepared”
  • Social media is vital to healthcare
  • To respond to and manage negative comments on social media; what to do, how to manage policies, etc.


Janice Jacobs, Healthcare Life Sciences Social Media Director