How To Measure And Optimize Your Agency’s Social Media Outreach Efforts: The Good, The Bad, The Ugly – NATIONAL INSTITUTE FOR OCCUPATIONAL SAFETY AND HEALTH

2:10pm to 2:40pm

Many government agencies have jumped in with both feet to develop social media policies and outreach strategies for
delivering information and improving networking with their partners and stakeholders. However, measuring the results
of these efforts has seriously lagged behind program implementation. This presentation will answer your most pressing questions when it comes to measuring and optimizing your outreach efforts, including how:

  • To understand which specific data to collect
  • Can analytics leverage my social media strategies beyond dissemination
  • Best can I uncover the key drivers of our agencies information
  • Can data assist critical decision making in my organization
  • Can I develop an understandable metrics “dashboard” that will give a detailed, holistic view of our agencies social media performance to know what costs are involved

Max Lum, Senior Advisor, eCommunication
National Institute for Occupational Safety and Health