How To Integrate The Use Of Video Into Your Internal Communications Strategy To Properly Tell Your Story In A Way That Inspires And Celebrates Your Employees – TEACH FOR AMERICA

Bring the story of your company to life; take your audience to the heart of the action and build an esprit de corps amongst your target audiences! This is what Teach For America has aimed to do with its own internal TV-like talk show program, “The Blank Show.”

As their staff has grown and dispersed, the internal communications team began to lean on video as a critical means to communicate its story. Hear how they pivoted from a stale, monthly newsletter to a traveling road show that inspires and celebrates the people and great accomplishments of the Teach For America community.

This forward-thinking session will cover different storytelling methods and go behind-the-scenes to see how it all comes together and how it can be applied to your internal communications strategy, including:

  • Understanding the power of video events in shaping staff culture and internal branding
  • The internal change process of abandoning a monthly newsletter and starting a talk show
  • Creating buzz and generating buy-in for an hour-long show
  • Behind the scenes conversations about strategy and content for the show
  • The nitty gritty of putting on an amateur but high-impact production (including technology and equipment selection)

Justin Fong, VP, Internal Communications, TEACH FOR AMERICA