How To Humanize Your Organization: Become A Government “Socialite” And Make A Personal Connection – MISSOURI DEPARTMENT OF TRANSPORTATION – NORTHEAST DISTRICT

2:40pm to 3:10pm

One of the biggest hidden challenges government communicators face is “humanizing” your organization.
This session focuses on how you can make Facebook work for your organization, yet offers many other tactics you
can incorporate into your communication planning to complement other communication strategies, including how to:

  • Realize the value of social media
  • “Write right” for Facebook and Twitter
  • Manage your social media
  • Identify which tools are right for your organization

Marisa L. Ellison, MBA, Customer Relations Manager
Missouri Department of Transportation – Northeast District