How To Get Organizational Buy-In To Communicate About Your New Initiative – U.S. DEPARTMENT OF VETERANS AFFAIRS

Over the past year, the Department of Veterans Affairs (VA) has been developed and evaluated mobile health applications through a pilot program targeted to external audiences. The technology was new and innovative, but untested. Communicating about it required an approach to establish organizational buy-in and ensure that VA leaders were comfortable telling the VA Mobile Health story to media, advocacy groups and the general public. At the end of the session, attendees will be able to do the same, including how to:

  • Successfully achieve buy-in among leaders
  • Implement effective strategies and best practices for building Department-wide interest
  • Utilize methods for avoiding or managing the pitfalls in communicating about a new and untested product
  • Incorporate both traditional & non-traditional communications channels into an overall communications plan
  • Understand ongoing efforts necessary to keep the program moving forward and maintain buy-in

Alan Greilsamer, Communications Strategist, Office of Informatics and Analytics, Veterans Health Administration
U.S. Department of Veterans Affairs