Scripps Networks Interactive is dedicated to developing creative, trendsetting, original television programming and digital content that celebrates the lifestyle categories of home, food and travel. Their goal — to build brands for life as they’ve done with flagship networks, HGTV and Food Network. Staying true to a formula for success has proven for them to be remarkably durable. Their determination to stay on brand is what sets them apart from the competition and is a core concept that has made Scripps today’s leader in lifestyle media.
In this session, you will learn:
- How they conceptualized, built, launched and tracked the success of several of their key programs, including: Food
- Network Kitchen Café, Mentoring Experience, and Change the World Volunteer Day
- Orientation, recruiting and brand engagement activities including Cupcake Wars, Design Star and Bargain Hunters’ Bazaar
These initiatives have helped create alignment, break down silos, improve new hire experiences, increase retention, generate more valuable employee survey feedback, strengthen company culture and inspire – just as you will be after today!
Janet Testerman, Manager, Corporate Communications
SCRIPPS INTERACTIVE NETWORKS
- Date:April 2, 2014
- Time:11:10 am
- Event:Internal Branding