How Leveraging Social/Digital Technology Leads To A Collaborative, One-Company Culture – KRAFT FOODS

9:15am – 10:00am 

Kraft Foods, launched as a new company in October of 2012, is using social and digital media and to connect people to each other in new ways and engage them in a collaborative one-company culture.   Using a social business platform, Kraft is developing a more open culture where information and expertise is rapidly shared and reaches across geographies, functions and business units.

In this session you will learn how to:

  • Increase individual and team productivity through features like narrowcast news, crowdsourcing and curated conversations
  • Build a workplace that leverages internal social media to make you the best recruiter, developer and retainer of top talent in the business

Debra Pekin, Change Manager HR Solutions,KRAFT FOODS, INC.

Natalie Gray, Change Management Specialist, KRAFT FOODS, INC.

Brian Sobecks, Digital Innovation Manager, KRAFT FOODS, INC.