Employee Brand Experiences: How do you Determine What Your Employees Think of the Company’s Brand? – Cisco

1:35 p.m. -2:10 p.m.

This session will examine how qualitative AND quantitative methods can help companies understand what their workforce really thinks about the company’s brand. Are surveys or personal interviews right for you? Do you have the tools and vocabulary to discover actionable insights that align employees to the brand promise and ultimately to customers and partners?

This session will examine how you can:

  •  Understand the way work experiences of employees can ultimately improve customer and partner experience
  • Use narrative inquiry to reveal deep insights into employee emotions and provide real color commentary to the qualitative analysis of surveys
  • Socialize journey mapping and pulse survey insights to stimulate deeper engagement across the organization, address improving experiences and solve real problems

Mike Sanchez | Senior Manager, Brand Experience Design, Cisco