Driving Engagement Through A Compelling Employee Value Proposition – COCA-COLA ENTERPRISES

2:30pm – 3:05pm

Coca-Cola Enterprises has successfully developed a powerful internal brand with an audience-focused, multi-media communications program to encourage participation in its upcoming engagement survey and to drive employee engagement by influencing perceptions on how the company responds to feedback. This session will provide you with practical tools to do the same, including:

  • Understanding the role of your employee value proposition in driving engagement
  • Tangible examples of how change can be leveraged as an impetus to drive employee engagement
  • Tips & examples you can use to enhance your organization’s engagement communications strategy

 Rodney Jordan, Director Employee Communications