Different Tools For Different Audiences – How To Make Channel Integration A Piece of Cake – INDEPENDENT COMMUNITY BANKERS OF AMERICA

As communicators, we can make the mistake of separating out new and shiny channels, such as social media, and failing to make them a part of an integrated campaign approach. Independent Community Bankers of America (ICBA) has integrated up front the best channels for reaching their target market with detailed planning. This has allowed ICBA to easily and effectively change direction or tweak messaging if initial tactics fail to provide the desired result

You will leave this session with a detailed illustration of how you too can integrate these channels into your communication campaign, including how to:

  • Integrate different components such as social media successfully
  • Change your message and tools when dealing with different target markets

Andrea Knotts Bona, Vice President of Marketing,
Independent Community Bankers of America (ICBA)