Creating an Engaging Marketing Campaign On A Limited Budget, And Using Available Social Media Tools To Cross-Market the Campaign – FEDERAL HIGHWAY ADMINISTRATION

11:25am to 11:55am

In 2013, the Federal Highway Administration (FHWA) successfully launched a video series—FHWA Works—with
no budget using only in-house resources. FHWA then used all its Social Media platforms to successfully cross-market the video series. In this session, you will learn successes and best practices to employ in your organization, including:

  • Professional looking video production on a shoestring budget using off-the-shelf software and in-house talent
  • Marketing videos using a multi-tiered Social Media approach including:
    • Facebook posts, Tweets, Website placement, Email announcements to stakeholders, Free federal network marketing
    • Tracking insights to gauge successes of marketing campaign

Tom White, Social Media/Web Content Coordinator, FEDERAL HIGHWAY ADMINISTRATION