Activating Social Audiences Through Online Relationships – CANCER TREATMENT CENTERS OF AMERICA AT WESTERN REGIONAL MEDICAL CENTER

1:30pm-2:05pm

At least a third of consumers are using social media for seeking or sharing medical information and 45 percent of individuals said that social media affects their decision for a second opinion. Cancer Treatment Centers of America® (CTCA) understands the value of online information and the necessity of taking part in existing online conversations, which is why we embarked on a five-month relationship and reputation-building social media campaign that targeted thought leaders in the cancer blogging community and culminated in a two-day blogger summit. Thanks to the CTCA Blogger Summits, CTCA® has seen increased visibility and improved reputation inside of these tight-knit cancer communities, which has also led to new relationships with other online thought leaders, partner blog posts with cancer support organizations, and new potential partnerships that will continue to improve and enrich the level of care at CTCA.

In this session you will learn how to:

  • Create critical partnerships in the social media world of healthcare that matters
  • Understand how online communities are vital to the healthcare industry
  • Establish you or your organization as an important member of this growing online community.
  • Tap into online communities – patient, caregiver and support groups – to better understand their needs and provide education and information

 

Laura Malamud, Social Media Manager

CANCER TREATMENT CENTERS OF AMERICA AT WESTERN REGIONAL MEDICAL CENTER