Workshop C: A Step-By-Step Framework For Implementing New Internal Branding Processes For Improved Employee Engagement – INWARD STRATEGIC CONSULTING

1:15pm – 3:15pm

This hands-on workshop will teach you how your organization can take advantage of new ideas in internal brand planning that yield stronger employee engagement and commitment that ultimately save time, money and improve effectiveness.

The benefits of using these new approaches within your organization include:

  • Enthusiastic employees
  • A greater understanding of the company’s vision
  • Improved commitment
  • New employee behavior that supports the company’s goals

Specifically, you will leave this workshop with tools and techniques to strengthen employee engagement, including:

  • An effective step-by-step framework for effective internal branding that covers the theory, messaging, tactical planning, program management and measurement processes to track results and impact
  • The process of creating a message architecture and experiential tactical plan—message architecture is the process of building a comprehensive internal message that is clear and understood, relevant and personal and suggests the right behavior one should adopt
  • How to make internal branding effective to your audience in a meaningful way by understanding the importance of tactical resonance and message relevance
  • How to create a message matrix–understanding the value of communicating the right message, to the right audience, at the right time
  • Methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in that are fun and engaging
  • Criteria and methods for measuring results
  • What gamification is and how to include it in the tactical mix