Workshop C: Cultivating More Compelling Stories & Communications with Design Thinking – It’s Not Just for Software Anymore! – led by EXPERIENCE WILLOW
From the iPhone to everyday furniture, design thinking has enabled some of the world’s most beloved brands like Apple and Ikea to develop intentional, human-centric products. Often used in product and experience development, more marketers and communicators are now incorporating design thinking in the way they approach their initiatives because it helps them be more empathetic when communicating with customers and employees alike.
Do you need help understanding the real needs and desires of your people? Do you find yourself simply communicating facts, features and benefits, instead of crafting compelling communications that move employees to action? Kevin Finke will break down the why and what behind design thinking. And more importantly, how practitioners like you can apply design thinking every day to help you solve your communication challenges.
Join this workshop, and you’ll:
- Learn how to use simple design thinking methods to identify communications problems, create employee-focused solutions and implement your projects
- Encounter real-world case studies that helped HR practitioners and communicators use design thinking to execute effective employee programs and experiences
- Discuss real-world problems facing you and your fellow participants and then quickly design solutions that you can take back with you post-conference
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