What Does Employer Brand Want? The Secret To Employer Brand Effectiveness (SPOILER: It Isn’t What You Think)
Three years ago, if you asked ten employer brand practitioners to define “employer brand,” you’d get twelve different answers. Today, in light of our post-pandemic world, employer branding has come into its own, being discussed seriously in major business publications, industry podcasts, and conferences. That said, there’s still a sense that employer branding feels like a hack, a set of tips and tricks to make the usual way of recruiting work a little better. It’s not.
In today’s session, you’ll learn how to properly define employer rebrand, and see its real power in companies of any size. More than that, you’ll learn what employer brand is trying to do, and see how you can get ahead of the curve to turn your employer brand into a recruiting force multiplier.
Three things you’ll learn:
- What employer branding really is (beyond the hacks)
- Why your current recruiting methods are losing effectiveness
- The secret to employer brand effectiveness (spoiler: it isn’t what you think)
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