The Audience Is King: How to wield the right data, fight executive worship and tell the story your people deserve – DELTA AIR LINES

The Audience Is King: How to wield the right data, fight executive worship and tell the story your people deserve – DELTA AIR LINES

Our readership suffers when our Communications teams are too far away from our employee audience. At a global airline, that distance is often literal, but the real challenge is the psychological distance that clouds their strategic judgment when they communicate.

In this presentation, you’ll see how Delta Air Lines collects custom readership data and in-person feedback to better understand our pilots. You’ll learn new methods to refocus attention from business leaders to frontline employees when generating news. And you’ll review stories that succeeded because they put our pilot’s needs first.

Here’s what Delta’s methods can help you do:

  • Improve the way you collect data
  • Increase audience engagement
  • Eliminate wasteful, unread communications
  • Build an audience that will listen to your story

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